What We Do
VCG's integrated approach to promotional risk management means you have more time to focus on communicating and successfully implementing your campaign.
We help to ensure the smooth delivery of your promotion to consumers by project managing all of the essential support services on your behalf - at no extra cost.
GLOBAL NETWORK, LOCAL FEEL
Operating across global markets, VCG have offices in 5 countries: UK, Spain, South Africa, Canada, and Australia and have worked for clients in 26 countries.
Online & SMS
Our involvement in online promotions is growing at a phenomenal rate. We can take care of the secure delivery, management and administration of promotional microsites and, if required, provide a complete creative treatment for each site. All of these services are included within the VCG Fixed Fee.
Our SMS service is included in our Fixed Fee and covers all types of text activity - from textbacks to premium rate messaging.
We manage the complete set-up and ongoing handling of text services. We can also supply short codes and data files of Unique Reference Numbers.
Our banking services include the provision of branded letter cheques. These are used, for example, to pay consumers who are entitled to a refund as part of a guarantee promotion, or who claim back the purchase price and postage costs in a 'Try Me Free' offer.
As part of our tailor-made approach to risk management, we usually recommend and manage a package of services and carefully chosen service providers. Clients can either use the partners we recommend, or they can opt for their own suppliers.
We handle the provision of secure barcodes for coupon promotions. We also have accounts with all the major coupon clearance houses, such as Valassis and RMI.
As part of our integrated risk management service, we automatically capture all consumer information from applications. This data is provided direct to the client and we do not retain or use it in any way ourselves. This is clearly stated in our contract with each client.
We provide a full handling and fulfilment service in association with leading handling houses in the UK, Ireland and across Europe. Because of our many years of experience, we know which handling specialists are best for particular types of promotions at the best rates.
New and faster technologies are making the handling process much more efficient, including the ability to track individual consumer applications. We take full advantage of the latest technology to help reduce costs and save you money.
Saving your time by taking care of Customer Service on your behalf is a key part of our Fixed Fee package.
And when we're dealing directly with consumers - whether it's by mail or a telephone hotline - we never forget that we're the interface between your brand and your customer.
Win a Million Promotions
A R250m mega promotion! On the one hand a simple text in to win using an under the cap urn, with a 1 in 20 chance to win R10 in airtime. The other part was a ‘live’ consumer game show event, aired live on free to view tv at 6.27pm each weekday night for 16 weeks. Each daily show gave the one lucky consumer the chance to win R2m via an envelope pick mechanic.
Unlucky for us 4 people did just that….but underlines the reason to use a VCG Fixed Fee!
Text & Win Promotions
An in paper promotion to drive readership and loyalty. Consumers read the paper and then texted in the answers to four simple questions to win from a choice of prizes – iPad’s to tv’s to cash.
With the promotion running over 16 weeks a VCG Fixed Fee allowed for budget security.
First ever consumer loyalty programme on beer in SA!
Consumers collected points from packs purchased to swap for cash or prizes.
Running on 450m packs the liability was significant. Hence the prudent decision to cap it with a VCG Fixed Fee.
Instant Win Promotions
An under the cap instant win with a R10m prize fund. With the budget a fraction of that it provided exceptional value and an activity of scale.
Without a VCG Fixed Fee it wouldn’t have been run.
A simple promotion to underscore a key product truth – every pack contains 10 litres of milk BUTyour lucky pack might contain 11!
Luck under the sticker and you could find a coupon for an extra FREE litre of milk.
With a significant pack volume a VCG Fixed Fee ensured the activity wouldn’t go over budget.
Consumer Challenge Promotions
A consumer challenge promotion! Tell us why you deserve our Pieman’s Pies and you could win R500 of Spa shopping vouchers. A simple USSD entry mechanic offering over R1m in prizes for well under R100k cost.
Another great example of how a VCG Fixed Fee allows you to amplify your budget.
Mary-Ann Hillary runs the VCG SA Operation in out of Cape Town. With over 20 years of marketing experience, both on the client side of FMCG businesses, and for the past 12 years running her own marketing solutions company. Mary-Ann has vast experience in putting together sales promotions and marketing campaigns that work. With the added bonus of fulfillment background she has all the tools to make sure each programme is delivered perfectly. Mary-Ann balances 2 busy children and a husband in agency life too! So you can imagine what the pillow talk is all about...?
One of the original founder partners of VCG over six years ago, Sean has a wealth of experience in the Fixed Fee industry. Immediately prior to starting VCG Sean spent a number of years running his own show at an agency specialising in consumer promotions and before that was Client Services Director at another agency. Sean is a devoted West Ham United supporter and therefore can often be seen on a Monday morning cursing the previous SaturdayÕs result!
Our numbers man! Richard did his five years accountancy sentence at Pricewaterhouse Coopers before qualifying as ACA in 1997. He then Òfound himselfÓ in the Fixed Fee industry quickly accelerating to Finance Director before becoming a founder partner of VCG in 2004. Still harbours some loyalty to Southampton FC after spending several years on the South cost at university, now a busy father of two young girls.
Over 20 years of experience agency side, during which time he was a regular buyer of Fixed Fee, Rupert has been involved across the disciplines of sales promotion at senior levels and has a wealth of experience both in risk assessment and planning. A Nottingham lad at heart - he still has a statue of Brian Clough on his mantelpiece - now living in West London he now has divided loyalties between Fulham FC and his sonÕs school football team (that he now coaches).
A lynch pin to VCG`s back room machine, Jackie has been with VCG for over 5 years now. On top of providing vital back up on the administration side, Jackie has a fairly hectic domestic schedule with two young daughters (and a husband!) to look after.
Heather is the newest member of the team having started in May 2014. She assists Jordan with administration and operations and Jackie with financial admin. She also loves changing her hair colour, every week is different!
VCG PromoRisk (Pty) Limited
17 Avenue Bordeaux
Tel: +27 (21) 7948 033
VCG The PromoRisk People Limited
2 Marchmont Gate, Maxted Road
VCG PromoRisk Pty Limited
Level 26, 44 Market Street
VCG PromoRisk Inc.
60 Atlantic Ave, Suite 200
VCG The PromoRisk People Limited
Raimundo Fernandez Villaverde 28
VCG PromoRisk Inc.
8117 Preston Road, Suite 300